We partnered up with Tong! Jerky to design their branding identity & packaging design. Our client wanted their product to pop out on the shelves and to catch the attention of consumers while looking appealing, intriguing and different from other jerky brands. We went away from traditional black bag packaging for jerky, and used colors that stood out, caught attention while feeling modern.
TONG! comes from "Biltong", a traditional South African cured meat snack similar to beef jerky. Tong’s mission is to deliver a high quality soft and flavorful steak jerky for everyone to enjoy. Check them out here.